Join the Plant-Curious Movement
Thinking about going plant-based — but not sure where to start?
You’ve seen the benefits everywhere: better health, a lighter impact on the planet, and food that finally aligns with your values.
But maybe you’ve also felt the doubts:
“What if it’s too complicated?”
“Will I miss my favourite foods or fall short on nutrition?”
“How do I make this work with family and friends?”
Here’s the truth: those doubts aren’t yours.
They’re stories planted by industries, culture, and habit.
And once you see through them?
Plant-based eating stops feeling like restriction… and starts feeling like alignment.
This isn’t about rules or labels — it’s about psychology, taste, and habits that last.
👉 Yes, I’m Ready to Go Plant-Based the Simple Way
Sound Familiar?
You’ve tried oat milk in your coffee, or maybe a “Meatless Monday”… but:
A recipe with 50 ingredients left you overwhelmed.
Your family pushed their plates away from the vegan dinner you made.
You ended up hungry and cranky after a day of “eating plants.”
You’ve sat at a restaurant pretending to enjoy your “vegan option” of chips and salad.
👉 If any of this sounds familiar, you’re not alone. And you’re exactly who this course was made for.
🌿 Introducing: Plant-Curious Foundations 🌿
A step-by-step starter kit that shows you how to eat plant-based in a way that’s:
✨ Simple → meals you already know, just plant-based.
✨ Tasty → food you actually want to eat.
✨ Nutrient-Confident → protein, iron, and calcium without second-guessing.
✨ Aligned → for your body, your family, and the planet.
This isn’t about becoming the “perfect vegan” overnight.
It’s about finding a rhythm that works for your real life.
What You’ll Learn Inside:
🌱 Why Plant-Based Isn’t Actually a Big Deal
Unpack the myths and discover your path — whether that’s one swap, one meal, or a full plan.
🌱 How to Make Plant-Based Food Taste Good
Forget bland tofu and “vegan disasters.” Learn how to make meals you actually want to eat.
🌱 Nutrition Made Simple
Protein? Iron? Calcium? Sorted. Build balanced plates without second-guessing or stressing.
🌱 How to Fit Plant-Based Seamlessly Into Your Life
Eating out, handling friends and family, grocery shopping — no more “salad and chips” trap.
🌱 How to Make It Stick (Your Way)
Anchor your food choices in your values, so this isn’t just a phase — it’s a lifestyle.
What You’ll Walk Away With
Why This Works
Because food isn’t just fuel.
It’s comfort, culture, identity, and habit.
That’s why Plant-Curious Foundations blends nutrition science with food behaviour psychology.
Instead of forcing you into rigid rules, I’ll help you work with the psychology of food:
🧠 Taste Adaptation → Train your palate to love plant-based meals.
🧠 Barrier Reduction → Small swaps, not overwhelming overhauls.
🧠 Confidence → Stop second-guessing when you know your nutrition is solid.
🧠 Values Alignment → Lasting change sticks when your plate reflects what you care about most.
And the best part?
It feels easier when your food lines up with your health, values, and identity.
It Can Be This Easy….
Imagine…
✨ Sitting down to meals you actually enjoy — and knowing they’re balanced.
✨ Talking with your doctor about nutrition without fear.
✨ Serving your family one meal — and watching them actually eat it.
✨ Ordering plant-based confidently at a restaurant, no more sad side salad.
✨ Ending the day feeling full, energised, and aligned with your values.
Ready to Start?
Plant Curious Foundations is your shortcut to eating plant-based in a way that’s simple, satisfying, and sustainable.Not about perfection. Not about labels. Just alignment.
And unlike a basic meal plan that pretends change is easy, this course is built on food behaviour psychology — so the changes you make are simple, practical, and designed to last.
Get instant lifetime access to the entire Nourish and Grow Vault—packed with everything you need to make your family’s vegan lifestyle healthy, stress-free, and sustainable (even with fussy kids).
Hi, I’m Gen — a vegan nutritionist, recipe creator, and once-confused plant-curious beginner (just like you).
I didn’t grow up eating this way. In fact, my family pushed red meat “for iron,” and even when I first went vegan, I struggled with food intolerances, conflicting advice, and the fear I wasn’t feeding my kids enough.
Along the way, I left my career as an engineer to study nutrition — and more importantly, the psychology of food. Because I realised that changing how we eat isn’t just about knowing what’s “healthy.” It’s about comfort, identity, culture, and habit — all the invisible forces that make food so much more complicated than following a meal plan.
Now, as a qualified nutritionist with expertise in food behaviour psychology, I help people skip the overwhelm and go straight to the good part: eating in a way that’s simple, satisfying, and sustainable — for themselves, their families, and the planet.
